'What in the end will settle this war? Trained Men. It is Your Duty to become one', 1915

Cigarette card published by W D and H O Wills, from a series of 12 cards reproducing recruiting posters associated with the British Army, World War One (1914-1918), 1915.

The poster depicted was published as Poster No 34, by the Parliamentary Recruiting Committee, London, 1915.

For the first year of the war voluntary enlistment into the Army held up well, but by the end of 1915 the number of new recruits was falling. Stories of the horrors soldiers were facing discouraged men from enlisting. Recruiters therefore made a last effort to avoid instituting conscription with posters like this.

Despite their best endeavours, the demand was still not met, and the Military Services Act was passed in January 1916 to introduce conscription.