Online Collection

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'A.T.S.', recruiting poster, Auxiliary Territorial Service, 1942

'A.T.S.', 1942

Colour photolithograph recruiting poster by Abram Games, published by H.M. Stationary Office, 1942.

This poster replaced Abram Games' poster, nicknamed, the 'blonde bombshell', as a recruiting poster in 1942. The art critic, Eric Newton, described the girl as 'slightly Russianised', but the Advertiser's Weekly described her as 'fresh and smiling… looking upwards with a gaze of eager enthusiasm.'.

NAM Accession Number

NAM. 1993-11-1-186-1

Copyright/Ownership

National Army Museum, Out of Copyright

Location

National Army Museum, Study collection

Object URL

https://collection.nam.ac.uk/detail.php?acc=1993-11-1-186-1