Online Collection

The Online Collection of the National Army Museum showcases a growing selection of our objects for you to explore and discover.

Reproductions of many images on the Online Collection are available from our Picture Library or our Print Shop.

« New search

« Prev - 1 of 1 results - Next »

'Your Country Needs You', 1998 (c).

Recruiting poster, colour photolithograph, to encourage ethnic minorities to join the Army, published by the Ministry of Defence, 1998 (c).

During the early 1990s, the Army's public image was tarnished by reports of bullying and abuse of black soldiers. In 1997, the Office of Public Management released a damning report that found evidence of widespread racism in the armed forces. In response, the Ministry of Defence launched its first-ever campaign aimed specifically at recruiting ethnic minority officers. This included the issuing of a new set of recruitment posters based on Alfred Leete's well known 'Your Country Needs You' poster of Lord Kitchener from World War One. In this example, Kitchener's face has been replaced by that of Asian Warrant Officer Class Two Ashok Kumar Chauhan of the Royal Artillery.

NAM Accession Number

NAM. 1998-10-243-1

Copyright/Ownership

Crown Copyright

Location

National Army Museum, Study collection

Object URL

https://collection.nam.ac.uk/detail.php?acc=1998-10-243-1

Browse related themes