'Without a Match', 1915 (c)

An advertisement for De Reszke cigarettes, World War One (1914-1918), 1915 (c).

A soldier lights a woman's cigarette with his own, under the cover of a parasol, as a yacht sails by. A packet of J Millhoff and Company De Reszke cigarettes lies next to the woman's hat. An advert for De Reszke cigarettes in 'The Times' newspaper in June 1916 reads, 'When next you are buying your weekly box, also send one off to your friend in the trenches. He will be glad - and you won't be sorry'.