'Your Britain. Fight For it Now', 1942
Lithograph poster designed by Abram Games (1914-1996), printed by Multi Machine Plates Limited, published by the Army Bureau of Current Affairs, 1942.
This poster was one of a series designed by Games for The Army Bureau of Current Affairs (ABCA). The intention was to provoke discussion about what post-war Britain would look like and to raise morale. The image shows a bombed out street of Victorian houses superimposed with a vision of modern replacement flats based on those designed by Maxwell Fry and Elizabeth Denby in 1937 at Ladbroke Grove in London.
From a collection of 45 posters from World War Two (1939-1945).
NAM Accession Number
National Army Museum, Out of Copyright
National Army Museum, Study collection