'Your Britain. Fight For it Now', 1942
Lithograph poster designed by Abram Games (1914-1996), printed by Multi Machine Plates Limited, published by the Army Bureau of Current Affairs, 1942.
Set up in 1941, the Army Bureau of Current Affairs (ABCA) aimed to raise the morale of British soldiers through education. Soon considered an integral part of Army training, the programme of activities organised by ABCA aimed to empower soldiers with the weapon of knowledge.
ABCA also promoted the idea that British society could be reformed after the war, which aligned with Games's socialist idealism. Some politicians claimed that ABCA indoctrinated soldiers to vote Labour in the 1945 general election.
Housing was the subject of Games's second ABCA poster. The example that he chose was Kensal House in Ladbroke Grove, London. The housing scheme included 68 apartments, designed especially for working class occupants. It included a community centre, communal laundry, canteen and nursery school.
From a collection of 45 posters from World War Two (1939-1945).
NAM Accession Number
National Army Museum, Out of Copyright
National Army Museum, Study collection