'Join the ATS', 1941
Coloured lithograph recruiting poster, after Abram Games, published by HM Stationery Office, London, 1941. Signed by the artist.
This was one of the first posters that Abram Games designed for the Army. At the time he was a corporal in the Royal Engineers and insisted on signing his name 'A Games RE'. The poster depicts Doreen Murphy a young woman in the Auxiliary Territorial Service (ATS) who had previously asked Games to design a poster for a dance. He agreed on the condition that she posed for a recruitment poster wearing the new style ATS cap.
The resulting poster, nicknamed the 'blonde bomshell', was a huge success but it was considered too glamorous by some. It was later replaced by a more traditional image.
From a collection of 45 posters from World War Two (1939-1945).
NAM Accession Number
National Army Museum, London
National Army Museum, Army gallery
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