Online Collection

The Online Collection showcases a selection of our objects for you to discover and explore. This resource will grow as the Museum's Collection is catalogued and computerised, and as new acquisitions are added.

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'Keep Calm and Carry On', 1939

Propaganda poster, unknown artist, 1939.

The 'Keep Calm and Carry On' propaganda poster was one of the first posters produced by the British government on the outbreak of World War Two. It was intended to raise the morale of the British public and persuade them to maintain order and discipline despite the fear of bombing and invasion. The poster was rediscovered in the year 2000 and since been used by commercial businesses to decorate and sell goods such as mugs, bags and clothes.

NAM Accession Number

NAM. 2000-07-3-1

Copyright/Ownership

National Army Museum, Out of Copyright

Location

National Army Museum, Study Collection

Object URL

https://collection.nam.ac.uk/detail.php?acc=2000-07-3-1